When netflix left Malaysia out from their series, Street Food,
we knew this was our chance to get Malaysians together and fight for justice.
So, we decided to take matters into our own... pans.
So, we decided to take matters into our own... pans.
CALL TO ACTION VIDEO
But unfortunately, Netflix still refused to feature our video. But, we’ve already won.
We got Malaysians to turn their anger into something better: UNITY.
We got the whole country, as well as 70 brands, to come together to support our campaign.
So on Malaysia day, we released the video that we produced ourselves.
We showed that, if Malaysians can unite for food, we can unite for anything.
STREET FOOD: MALAYSIA
Results
With a small media budget of RM2000, we gained big results that gave
BFM 89.9 PR mileage and the respect of Malaysians.
ALMOST 3 MILLION REACHED
RM700K IN EARNED MEDIA
628% MORE ENGAGEMENT
FOLLOWERS INCREASED 6X
